Welcome to the 2b Store—where your generosity fuels creativity! By grabbing one of our unique services or products, you’re directly supporting talented artists and helping us grow opportunities in the arts.

We’re a not-for-profit creative powerhouse, pioneering Selective Interactive Video (SIV) to deliver innovative entertainment, education, and experiences. Whether it’s theatre, film, digital media, or books, your purchase helps us create more—for artists, businesses, and audiences like you.

The groundbreaking 360° Interactive Sitcom with In-Show Advertising is back for Series 2—and we’re inviting bold sponsors and visionary creatives to help shape the future of entertainment.

After a smash-hit first season, Gym BS is redefining how audiences engage with content. This isn’t just a show—it’s an immersive, interactive experience where brands don’t just advertise—they become part of the story.

1. For Sponsors: Elevate Your Brand in Unprecedented Ways

If your brand thrives on innovation, engagement, and cutting-edge exposure, this is your moment. Gym BS Series 2 offers:

• Direct Sponsorship – Fund the series and align your brand with a genre-defining project.
• In-Kind Support – Contribute resources (marketing, studio space, post-production) and gain exclusive visibility.
• Seamless In-Show Advertising – Secure prime ad slots and tailor campaigns to the show’s interactive elements, making your ads more engaging, more fun, and impossible to skip.

Why settle for traditional ads when you can be part of the narrative?

2. For Creatives: Star in the Future of Entertainment

Whether you’re an actor, filmmaker, or behind-the-scenes talent, Gym BS offers unlike-any-other opportunities:

• On-Screen Roles – From series regulars to guest appearances, perform in a fully interactive sitcom.
• Production Roles – Join a team pioneering SIV (Spatial Interactive Video) technology.
• Extra Exposure & Earnings – Thanks to In-Show Advertising, your work reaches further—and rewards you more.

This isn’t just acting—it’s helping build a new creative industry.

Why This Matters

Gym BS is more than a show—it’s a movement. Developed by 2b Acting, this project is part of a larger mission to revolutionize entertainment through SIV technology, where:

• Actors don’t just perform—they co-create immersive worlds.
• Brands don’t just advertise—they integrate into the experience.
• Audiences don’t just watch—they interact, explore, and play.

Next Steps

Right now, the best way to support this prodution is to watch, share, and talk about Gym BS!

We plan to hold our first SIV cinema screening in Yorkshire UK

The film industry is evolving—and SIV Cinema is leading the way.

Selective Interactive Video (SIV) transforms traditional film into a participatory, audience-driven experience, where viewers don’t just watch a story unfold—they help shape it.

For cinema owners, this means fresh appeal, increased footfall, and a modern, engaging reason for people to visit your venue. For filmmakers, it opens up an entirely new creative format—where storytelling becomes dynamic, immersive, and unforgettable.

Why SIV Cinema Is a Game-Changer

• Turn Phones Into Controllers
  Forget the “no phones” rule. With SIV Cinema, audience members use their devices to interact with the movie—voting on plot twists, switching character viewpoints, or even unlocking bonus scenes. Phones don’t distract—they enhance.


• Real-Time Audience Participation
  From receiving in-story text messages or calls from characters, to altering the narrative as it unfolds, interactive storytelling keeps viewers engaged from beginning to end.


• Demand-Driven Showtimes
  No more empty auditoriums. With viewer-driven scheduling, screenings happen when there’s audience demand. This flexible model boosts attendance and maximizes revenue.


• Reinvent Classic Films
  Have archived footage, deleted scenes, or alternate endings? SIV lets you repurpose existing content into interactive cinema experiences, giving beloved films a second life—and fresh revenue streams.


• Empower Filmmakers, Expand Opportunity
  SIV opens the door to a new wave of storytelling. It’s a platform where independent voices can thrive, innovation is rewarded, and creators can push boundaries without the overhead of traditional distribution models.

Be Among the First

SIV Cinema isn’t just a new format—it’s a movement. Forward-thinking cinema operators and filmmakers who adopt SIV today will help define the next era of entertainment.

Our next groundbreaking production, The Verdict, is now in development—and we want you involved especially if you are a forward looking creative theatre director!

Theatre is changing, and we’re inviting you to be part of it.

Following the success of our last play, For The Love of Oranges, where audiences used their mobile devices to access real-time content during the performance, we’re taking things even further.

The Verdict will be a full Selective Interactive Video (SIV) production. This time, audience members won’t just watch the story unfold—they’ll help shape it. Using their phones, they’ll select interactive projectogram* witnesses who influence the outcome of an emotionally charged trial. Will justice be served... or swayed?

We’re currently looking for rehearsal and performance spaces, marketing partners, and creative collaborators—from actors to technicians—to help bring this visionary theatre experience to life.

Join us on this exciting journey. Together, let’s create the future of live performance.

*Projectograms are full-size, interactive character projections—our first step toward holographic theatre. Learn more about them here.