We want to grow the creative economy using technology to reach and engage audiences with challenging digital productions. We believe the future is art.

Using new technologies such as Selective Interactive Videos we aim to open and grow new markets for creatives and thereby provide more opportunities for them to find and keep work in the industry.

Founded in 2000 and incorporated in 2005, we have produced and shown some amazing and challenging work with support from organisations such as the Arts Council England, The Joseph Rowntree Charitable Trust, ITV local, Venus TV and Leeds City College, to name just a few.

Our play, 'For the Love of Oranges', was the first to use our Selective Interactive Video App as part of the performance - a demonstration of how we plan to keep pushing boundaries, even on stage.

Our work in Digital Media started in 2007 with the production of one of the first web series Today and Tomorrow. Ground breaking, we were among the first to develop and release creative Apps on Apple App store and release DVDs and books on Amazon.

We never follow the crowd, so in 2018 we released: The Actors Script - A magazine for professional actors. We developed and performed to live audiences our Projectorgrams (interactive video projection shows). And now we have launched our online platform for Interactive productions, called InView. These initiatives have provided paid work opportunities for many actors over the years.

The Interactive Video format has been successfully pioneered in music videos - such as Dylan's Like A Rolling Stone in 2013. It's increasingly being used in entertainment, online shopping and other marketing communications.

Having the ability to directly interact with 2b Acting's unique productions is how you can have an input. In this way we can work together to help inspire new generations because the future is art.